Doors Open

Opening Remarks

Scott Simonelli, CEO, Veritonic

Telling an Authentic Story with Custom Audio

Speakers: Scott Davis, SVP, NPR Sponsorship, National Public Media; Sara Barbour, Senior Production Manager, National Public Media

Now more than ever, consumers are prioritizing social responsibility and holding corporations accountable. In this session, NPR Sponsorship SVP of Sales Scott Davis and Sr. Production Manager Sara Barbour will explore how NPR provides a credible platform for brands to share their messaging, and how custom audio resonates with audiences who are seeking more from the companies they support. Learn how recent NPR sponsors activated custom audio to elevate their campaigns and how they performed among listeners.

Sweeten Your Recipe for ROI

Speakers: Cassandra LaPrairie, Performance Marketing Lead, Audio, Wise; Sam Sweig, Associate Director, Analytics, Havas Media; Dane Cardiel, VP, Business Development, Gumball

This session will highlight the role that audio plays in both the identity and marketing strategies of some of the most attention-grabbing brands today. From audio logos to streaming audio advertising and branded podcasts, you'll walk away from this session with insights into how these successful brands are leveraging audio. Additionally, how they are measuring its impact on their overall marketing strategies, and how their utility of audio is continuously evolving to increase efficacies, resonance, and ROI.

Measuring & Taking a Stand for Sonic Diversity

Speakers: Nils d'Aulaire, Creative Director, Studio Resonate, SXM Media

Lines have been drawn that perpetuate racism in every industry. Some of these lines can be seen, others can be heard. Those are sonic color lines: invisible but pervasive barriers that reward white voices and marginalize voices of color. They impact our marketing and messaging decisions, and crossing them requires us to retrain the way we listen, to diversify the sonic spaces we inhabit, and to change the creative choices we're making that serve to perpetuate systemically racist sonic structures. Auditing the status quo and plotting a path of improvement and optimization starts with measurement. In this thought-provoking presentation, we dig into our groundbreaking research, examining the history and impacts of racialized listening, and offering suggestions for how brands and advertising agencies can take a stand for sonic diversity. It's in the data: from favorability to effectiveness, sonic diversity is both an ethical imperative and a sound business practice.

Refreshments

The Full Scoop: Why Tostitos Needed an Iconic Audio Logo

Speakers: John Taite, EVP, Global Brand Partnerships & Development, Made Music Studio; Hana Golden, Director, Marketing Communications, Tostitos Trademark, PepsiCo

In this insightful discussion, John Taite (Made Music Studio) will sit down with PepsiCo's Hana Golden (Director, Marketing Communications, Tostitos Trademark) to discuss the strategy, creation, and analytics behind one of the most powerful (and delicious!) audio logos in the CPG vertical. From the role audio plays in Tostitos' overall marketing strategy to its impact on reach and revenue, you'll take away insights, inspiration and the perfect recipe for sonic success.

Interactive Audio Experience

Speakers: Lucas Murray, Senior Music Producer, Made Music Studio

We love an element of surprise, but if you like chips, salsa, drums, and creativity, you're in for a real treat.

Getting Creative Right: What Success in Audio Sounds Like

Speakers: Idil Miriam Cakim, Senior Vice President, Research and Insights, Audacy; Jennifer Laine, Head of Marketing and Special Projects, Oxford Road; Shira Atkins, CMO & Co-Founder, Wonder Media Network; Anthony Frasier, CEO, ABF Creative

The audio space is a noisy one — literally and figuratively. This session will highlight the elements of highly powerful audio creative, and the measurement data and analytics that are informing critical optimization decisions resulting in resonating storytelling and a high ROI.

Closing Remarks

Korri Kolesa, CRO, Veritonic

Cocktail Reception & Live Performance Sponsored by SXM Media & SoundCloud