Doors Open & Badge-Pickup

Opening Remarks

Scott Simonelli, CEO at Veritonic

The Power of Audio for CPG

In this thought-provoking session, Margaux Natiello from Athletic Greens and Julia Kelly from Wondery will sit down with Idil Cakim from Audacy to dive deep into the branding and marketing benefits that audio provides the CPG vertical, and how the powdered greens giant in particular is harnessing the tremendous power of audio and podcast advertising to increase their reach and ROI.

• Participants:
• Margaux Natiello, Senior Partnerships Manager at Athletic Greens
• Julia Kelly, Senior Manager, Ad Sales at Wondery

• Moderator:
• Idil Cakim, SVP, Head of Research and Insights at Audacy

Monetization in Podcast's New Era

Podcasts are about to enter a new era of monetization. We are in a time where a single person with a microphone is enough to build an audience, ushering in a new era for creators and listener excitement in the space. However, having a unique voice and a mic doesn't necessarily lead straight to successful monetization. As podcast buying becomes more audience- and behavior-based, tracking listener trends and measuring outcomes becomes critical. During this session, we will look at new listener trends that have emerged; understand how advertisers can better adapt to evolving media; and dive deeper into the victories and challenges associated with measurement, gaining an understanding of what is holding back growth and possible solutions for the future.

• Participants:
• Jon Gibs, Global Director and Principal Data Scientist, Advertising Sciences at Spotify

Attribution & Brand Lift: The Measurement Powerhouse for Winning in Audio

You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila of Policygenius will sit down with Bryan Barletta of Sounds Profitable to discuss the key to success in audio: full-funnel audio campaign measurement. The discussion will dive deep into the metrics that attribution and brand lift provide, and how that data is helping to inform decisions around audio advertising and branding that are resulting in meaningful campaign performance, KPI, and revenue goals.

• Participants:
• Gretchen Smith, Vice President of Media at Ad Results Media
• Sky Opila, Head of Acquisition Marketing at Policygenius

• Moderator:
• Bryan Barletta, Partner at Sounds Profitable

Networking Break & Refreshments

But First, Test. The Power of Testing in Developing Winning Audio Creative

In this insightful and enlightening session, leaders from world renowned brands including Pepsi, Indeed, and Sport Clips discuss the power of pre- and in-market audio testing, the impact that fully-optimized audio creative has on both campaign performance and ROI, and building overall confidence in audio investments.

• Participants:
• James Clarke, Senior Director Digital & Social at PepsiCo
• Thad Smith, Senior Global Brand Manager, SMB at Indeed
• Danielle Linden, Senior Director, Marketing at Sport Clips

• Moderator:
• Adam Pleiman, Brand Sonic Strategist and Creative Director at Gwynne Sound

Podcasting Trends & MythBusters: What to look forward to in 2023?

In this informative and thought-provoking presentation, Hetal Patel from iHeartMedia will separate the facts from the myths in terms of achieving success in the podcast space. Podcast audience growth is only achievable through advertising on other podcasts? Podcasts need to be 1M+ downloads per month to have a chance at success? Host reads are the best way to advertise on podcasts? Uncover the facts from the fiction and head into 2023 with a clear understanding of what's to come in podcasting in the year ahead.

• Presented By:
• Hetal Patel, EVP Smart Audio and Insights at iHeartMedia

"Alexa, Open Pizza Hut": Advancing your Consumer Engagement with Actionable Audio Advertising

This session is sure to ignite your audio strategy AND your taste buds! Charles Cadbury of Say It Now and Damian Scragg of Veritonic dive into the utilization of digital audio and smart speaker advertising for Pizza Hut, how it's driving increased engagement and brand awareness for QSR, and the tremendous opportunity that advertising on smart speakers holds for global brands, today and moving forward.

• Participants:
• Charles Cadbury, CEO at Say It Now
• Damian Scragg, General Manager, International Sales at Veritonic

Partnership is the New Pre-Roll

Advertisers are evolving their approach to audio, leaning into opportunities to co-create custom content and insert subject matter experts into conversations with reputable podcast hosts. Join Samantha Sweig from Havas Media and Scott Marino from Morning Brew as they unpack the evolution of content partnerships and effective measurement, sharing perspectives from both the publisher and advertiser/agency point of view. You will walk away from this session with a better understanding of how to identify and strategize opportunities for partnership, and how to measure the impact these partnerships have on brand health and in-market KPIs.

• Participants:
• Scott Marino, Senior Brand Partner at Morning Brew
• Samantha Sweig, Associate Director Analytics at Havas Media

Sound Marketing in an Age of Uncertainty

In this must-see session, Steve Keller will present 3 guiding principles to help brands survive a recession while setting them up to thrive on the other side: the importance of defending your share of voice, the importance of focusing on long term brand building, and the importance of good audio creative. Steve will dive deep into how audio is well suited to helping brands achieve these goals, and the importance of measurement and optimization to maximize reach and ROI.

• Participants:
• Steve Keller, Sonic Strategy Director, Studio Resonate at SXM Media

Closing Remarks

Korri Kolesa, CRO at Veritonic

Networking Cocktail Reception